The Times Square Alliance and Playbill have joined forces to present the Broadway Grand Gallery exhibition, a Times Square art installation featuring 21 10-foot Playbill covers from 21 currently running shows.
An unveiling event, set for April 7 at 11AM at the Broadway Plaza between 47th and 48th Streets, will kick-off the installation with special performances from Broadway favorites Jessica Vosk and Alex Newell, along with remarks from Jersey Boys star Donnie Kehr, Times Square Alliance President Tom Harris, Playbill Vice President and Chief Operating Officer Alex Birsh, and Broadway League President Charlotte St. Martin. Vosk and Newell will be accompanied on the Playbill Sing for Hope Piano, itself emblazoned with hundreds of real Playbill covers. The entire event will be filmed for streaming on Playbill.com.
Represented in the installation, which will comprise 11 monoliths with two covers on each, with will be Playbill covers from Aladdin, The Book of Mormon, Come From Away, Company, Dear Evan Hansen, Funny Girl, Hadestown, Harry Potter and the Cursed Child, Jersey Boys, The Lion King, The Little Prince, Little Shop of Horrors, MJ The Musical, Moulin Rouge! The Musical, Mr. Saturday Night, Mrs. Doubtfire, The Phantom of the Opera, The Play That Goes Wrong, Plaza Suite, SIX: The Musical, and Tina: The Tina Turner Musical. Each cover will include information about the show, a QR code leading to the production's Playbill Vault page, and a QR code for buying tickets. Maps will show theatre fans where they can find their favorite show's cover. The giant Playbill will remain on display through June 15.
Following the kick-off event, performers from the represented shows will be on hand for photo ops, including Six stars Adrianna Hicks, Keri René Fuller, and Joy Woods; and Jersey Boys' Jonathan Cable, CJ Pawlikowski, Tristen Buettel, John Gardner, Joey LaVarco, and Michelle Rombola. Additional Broadway favorite attendees will be announced in the coming days.